03 Apr Real World Records
For a number of years I worked in-house as a designer for Real World, the group of creative companies owned and directed by the artist Peter Gabriel. My role involved providing the graphic design and animation as required by the various organisations, Peter Gabriel’s interest in technology and art giving the opportunity to experiment with emerging new media.
Creating leaflets, posters and educational materials for the WOMAD Festival – World of Music Arts and Dance – opened my eyes to new music and arts from around the world. Real World Records, Peter Gabriel’s record label, provided the opportunity to work with extraordinary recording artists and exceptional photographers, designers and fine artists. Each of the CD designs I had the opportunity to create for Real World has its own backstory of different input from the artist and the flavour and atmosphere of the music, sometimes working with existing photography, sometimes our own photo shoots or illustrations – each many hours of work and thought to make something special and unique…
It’s hard to summarise how my many experiences at Real World shaped me as a designer – it certainly was a golden opportunity that left me with piles of print design and motion graphic showreels that would take months to go through and pick out highlights.